Privacy Policy

Baitline acknowledges how important it is to respect and protect the data of everyone who uses our services, whether as a customer or simply a visitor to our website (baitline.co.uk). We value your rights and privacy and will never use your data unless you have given us permission or another lawful basis applies. We will always be transparent about everything we do with your data.

1. Information About Us

Business name: Baitline (sole trader)
Telephone: 01543 481 534
Registered address:
2 Millbrook Drive,
Shenstone,
Lichfield,
WS14 0JL

Data Protection Officer: Gordon Vowels
Email: gordon@baitline.co.uk
Postal address: (as above)

2. What Does This Policy Cover?

This privacy notice explains how we collect and use your personal data when you contact us or use our website.

Our site may contain links to external websites. We cannot control how those sites collect, use, store or share your data, and we recommend you review the privacy policy of every site you visit.

3. Why We Collect Data

  • To fulfil our contractual obligations to suppliers, clients and customers.
  • To check and confirm eligibility for services.
  • To inform our contractors and employees as necessary to achieve the above.
  • To update, advise or communicate with suppliers, clients, customers and partners who have given consent.
  • To process orders.

Legal bases for processing:

  • Performance of a contract.
  • Specific or explicit consent.

While your data is in our care we act only as temporary custodians. We will always uphold your privacy in line with applicable laws, rules and regulations and provide you with clear choices about how we collect, use, store and delete your data.

4. Will Baitline Share My Personal Data?

We will not share your personal data with third parties for any purpose except:

  • Where required to deliver our products or services (for example, with delivery partners or payment processors).
  • Where required by law.

Any third party we engage is obliged to keep your data secure and to use it only as instructed by us.

5. What Is Personal Data?

Under the Data Protection Act 2018 and the UK GDPR, “personal data” means any information relating to an identifiable individual. It includes obvious details such as your name and contact information and less obvious data such as online identifiers.

6. Your Rights

You have the following rights in relation to your personal data:

  • Access – request a copy of the data we hold about you.
  • Rectification – have inaccurate or incomplete data corrected.
  • Erasure – ask us to delete your data in certain circumstances.
  • Restriction – restrict how we process your data in certain circumstances.
  • Portability – transfer your data to another organisation.
  • Object – object to certain types of processing, such as direct marketing.
  • Automated decisions – object to decisions made solely by automated means.
  • Judicial review – challenge our decision if we refuse a rights request.

For more information or to exercise any of these rights, please contact us (see section 1). You can also complain to the Information Commissioner’s Office (ico.org.uk) if you feel your rights have been infringed.

7. Personal Data We Collect

Depending on our relationship with you, we may collect:

  • Name and contact details.
  • Billing and delivery address.
  • Email address and telephone number.
  • IP address.
  • Other information you provide in correspondence.

8. How We Use Your Data

We process personal data in compliance with the Data Protection Act 2018 and UK GDPR. We keep data only for as long as necessary to fulfil the purpose for which it was collected, or to meet statutory obligations (e.g. tax or audit).

You may withdraw consent at any time and ask us to delete your data.

9. How and Where We Store Your Data

Your personal data is stored on secure servers located in the United Kingdom and is protected by technical and organisational measures aligned with ISO 27001 and Cyber Essentials guidance.

Our six key privacy principles are:

  1. Transparency – clear about what data we collect and why.
  2. Purpose – use data only for stated, lawful purposes.
  3. Boundaries – collect only what is necessary and limit internal access.
  4. Control – enable you to manage and update your data.
  5. Retention – keep data only as long as needed.
  6. Security – protect data with robust technical controls.

10. Frequently Asked Questions

When will Baitline contact me?

We contact you only when necessary to provide our products or services, or when you have given consent (e.g. marketing). We do not send irrelevant or excessive communications.

How can I find out what data you hold about me?

You can submit a subject access request (SAR). We will provide:

  • Confirmation of whether we hold data about you.
  • A copy of that data.
  • Details of how and why we process it.

We may ask for proof of identity before releasing information. Acceptable ID includes a passport, driving licence, birth certificate or a recent utility bill (dated within the last three months).

11. Contact & Complaints

If you have any questions, concerns or complaints about privacy or data protection, please contact our Data Protection Officer:

Tel: 01543 481 534
Email: gordon@baitline.co.uk

You also have the right to raise a complaint with the Information Commissioner’s Office (ico.org.uk).